Post by account_disabled on Nov 23, 2023 5:50:59 GMT
The online contest is a very effective tool to include in marketing strategies: it makes users protagonists, helps generate qualified contacts, and builds customer loyalty. This English term is used to refer to the prize competitions that are organized on web platforms, because it is the large international brands that have spread this involvement technique, starting from America. However, a strategy as it is cannot be taken and brought to Italy, given that in Italy there is legislation governing competitions, which is different from the legislation in force overseas. Unfortunately this law is very dated, it is Presidential Decree 430 of 2001, which dates back to a period in which the internet was not yet widely used as a means of communication, and above all social networks did not exist.
With the birth of online marketing, many legislative gaps have been created, and Phone Number List the area of prize competitions is certainly one of the most involved. The MISE has often intervened to clarify doubts. In this article we answer the most frequent questions asked by our users and customers, and we explain how to organize an online contest without violating the law. CONTENTS OF THE ARTICLE [ show ] Online contest and competition with prizes: what are the differences? Online contest and prize competition are synonymous . That is to say, a prize competition can be organized on an online platform, or it can be held entirely offline. Therefore, to organize an online contest, reference is made to the 2001 legislation, even if this legislation does not provide for the virtual headquarters as a place for organizing the competition.
The substance does not change: online contests such as prize competitions are prize events in which you win by drawing lots, or by skill, as often happens in online photography competitions, participation in which is free, i.e. you do not have to purchase a product or service for the opportunity to participate. Taking the regulations for competitions as a reference, we can divide online contests into two types: those that must comply with the complex bureaucratic process required by the legislation, and those that are excluded from it, for which it is sufficient to draw up a well-defined prize competition regulation . Done . Compared to the traditional prize competition, it may happen that in the case of competitions organized on the web the server is located abroad. In this case it is mandatory to use a mirroring system for data collection. Furthermore, the preliminary phases and the operations for identifying the winners/awarding prizes through software must necessarily take place on a server located in Italy.
With the birth of online marketing, many legislative gaps have been created, and Phone Number List the area of prize competitions is certainly one of the most involved. The MISE has often intervened to clarify doubts. In this article we answer the most frequent questions asked by our users and customers, and we explain how to organize an online contest without violating the law. CONTENTS OF THE ARTICLE [ show ] Online contest and competition with prizes: what are the differences? Online contest and prize competition are synonymous . That is to say, a prize competition can be organized on an online platform, or it can be held entirely offline. Therefore, to organize an online contest, reference is made to the 2001 legislation, even if this legislation does not provide for the virtual headquarters as a place for organizing the competition.
The substance does not change: online contests such as prize competitions are prize events in which you win by drawing lots, or by skill, as often happens in online photography competitions, participation in which is free, i.e. you do not have to purchase a product or service for the opportunity to participate. Taking the regulations for competitions as a reference, we can divide online contests into two types: those that must comply with the complex bureaucratic process required by the legislation, and those that are excluded from it, for which it is sufficient to draw up a well-defined prize competition regulation . Done . Compared to the traditional prize competition, it may happen that in the case of competitions organized on the web the server is located abroad. In this case it is mandatory to use a mirroring system for data collection. Furthermore, the preliminary phases and the operations for identifying the winners/awarding prizes through software must necessarily take place on a server located in Italy.