Post by account_disabled on Dec 28, 2023 8:21:31 GMT
Many people have been asking us about our online training for a long time. This season, we are starting Visible Academy training in the form of webinars. The guest of the first meeting was Michał Suski, co-creator of the Surfer tool. Michał and I discussed the extremely important topic of optimizing texts for SEO on the website. Did you miss our training? That's okay, below you will find a summary of the most important information. surfer text optimization content editor surfer Surfer has a content editor tool that makes it easier to write optimized texts. How to start writing SEO text for a website? Michał's first tip was to perform clustering - or matching thematically coherent groups of phrases to specific subpages of the website. According to Michał, in the case of this activity, a good plan is 80% of success.
What is important in this process? Phrases that rank together WhatsApp Number List Content hierarchy Consistent internal linking Execution You can follow your intuition, but this is an unreliable approach to creating SEO texts, which is why tools come to the rescue. Surfer makes it easy to build groups of phrases that are related to each other and match a specific subpage. Want to know more about selecting phrases? read our article " How to choose phrases effectively? ". See our presentation Content optimization-surfer-zdrowie from Widoczni SEO text and competition analysis However, an important element of text optimization for SEO is good knowledge of the competition. It's not only about knowing what brands we compete with on Google, but also trying to learn their content strategy. The resulting differences in the quality of content are called content gap - it is literally a gap that may mean a difference in the number of phrases, in the volume and in the structure of the text.
The Surfer tool allows you to quickly compare yourself to Google's top 10 sites. It is also worth paying attention to the topics implemented on the competition's websites - what they write about, which topics particularly build visibility for important phrases. We have already written about competition analysis methods in the articles: " How to conduct a competition analysis in SEO? " " How to analyze competition in SEO using tools? " User intent - SEO text advisor An important concept in the context of optimizing texts for SEO is User Intent. Google's goal is to provide customers with valuable content that meets their needs. Therefore, creating such content is also an element of SEO optimization. Michał Suski points to several types of user intentions: Navigation Informative Shopping Local What does it look like in practice to create content that is consistent with user intentions? On the one hand, the product description is important, but on the other hand, it is also worth creating advisory content.
What is important in this process? Phrases that rank together WhatsApp Number List Content hierarchy Consistent internal linking Execution You can follow your intuition, but this is an unreliable approach to creating SEO texts, which is why tools come to the rescue. Surfer makes it easy to build groups of phrases that are related to each other and match a specific subpage. Want to know more about selecting phrases? read our article " How to choose phrases effectively? ". See our presentation Content optimization-surfer-zdrowie from Widoczni SEO text and competition analysis However, an important element of text optimization for SEO is good knowledge of the competition. It's not only about knowing what brands we compete with on Google, but also trying to learn their content strategy. The resulting differences in the quality of content are called content gap - it is literally a gap that may mean a difference in the number of phrases, in the volume and in the structure of the text.
The Surfer tool allows you to quickly compare yourself to Google's top 10 sites. It is also worth paying attention to the topics implemented on the competition's websites - what they write about, which topics particularly build visibility for important phrases. We have already written about competition analysis methods in the articles: " How to conduct a competition analysis in SEO? " " How to analyze competition in SEO using tools? " User intent - SEO text advisor An important concept in the context of optimizing texts for SEO is User Intent. Google's goal is to provide customers with valuable content that meets their needs. Therefore, creating such content is also an element of SEO optimization. Michał Suski points to several types of user intentions: Navigation Informative Shopping Local What does it look like in practice to create content that is consistent with user intentions? On the one hand, the product description is important, but on the other hand, it is also worth creating advisory content.