Post by account_disabled on Dec 21, 2023 3:41:09 GMT
This year's edition of the largest SEO conference in the Czech Republic offered experienced speakers and interesting topics. They talked about technical SEO, content creation, analytical tools and the approach of the search engine, Seznam.cz. The lectures that were the most interesting from my point of view are summarized in the following article. image KEY NOTE: Honza Tichý Honza Tichý introduced the conference by saying that the development in SEO in the last year was the most rapid during the existence of this field. Using examples, he showed that recently SERPs of search engines no longer offer only full-text results . In search engines, thanks to advanced work with data, there are new formats and there are many more ways to get to a visible position.
An SEO specialist should be B2B Email List able to use these routes and get the client into the search results through other channels as well. For example, structured data or Google My business can help. It was also mentioned that SEO is a natural part of all four phases of Avinash Kaushik 's See Think Do Care framework . However, the DO phase is the least suitable for him. Honza ended the keynote by pointing out that user behavior is also changing significantly, to which search engines are responding, and so should we. With the advent of mobile devices, the location of the user is becoming more and more important, and voice search is coming into vogue, which generates completely different types of search engine queries.
image 2016 Search and Finding Conference Marek Prokop - Personalized search is not a scarecrow, but an opportunity Marek Prokop began his presentation by jabbing Seznam for not having started personalizing searches even 10 years after Google. "Remember this date, because when the List starts personalizing, you'll know exactly how far behind Google it is." Google is said to currently offer highly personalized searches to up to 70% of its users. Furthermore, Marek listed the data on which Google adapts searches to users. At first, personalization referred to easily detectable variables such as language, location, country or device. Later, Google also focused on search history, long-term and short-term interests or visited pages.
An SEO specialist should be B2B Email List able to use these routes and get the client into the search results through other channels as well. For example, structured data or Google My business can help. It was also mentioned that SEO is a natural part of all four phases of Avinash Kaushik 's See Think Do Care framework . However, the DO phase is the least suitable for him. Honza ended the keynote by pointing out that user behavior is also changing significantly, to which search engines are responding, and so should we. With the advent of mobile devices, the location of the user is becoming more and more important, and voice search is coming into vogue, which generates completely different types of search engine queries.
image 2016 Search and Finding Conference Marek Prokop - Personalized search is not a scarecrow, but an opportunity Marek Prokop began his presentation by jabbing Seznam for not having started personalizing searches even 10 years after Google. "Remember this date, because when the List starts personalizing, you'll know exactly how far behind Google it is." Google is said to currently offer highly personalized searches to up to 70% of its users. Furthermore, Marek listed the data on which Google adapts searches to users. At first, personalization referred to easily detectable variables such as language, location, country or device. Later, Google also focused on search history, long-term and short-term interests or visited pages.