Post by account_disabled on Dec 19, 2023 9:31:47 GMT
Their efforts to trying to ensure that their brand communication reaches as many people as possible by communicating on digital spaces where they hope to reach their audiences. Very few schools have a different and yet complementary approach consisting of understanding the needs and especially the problems of their students. There are 2 benefits to doing this: Much more proximity with non-customers. Virtually no competition given that no school has (a priori) put these approaches in place. However, as we saw previously, this is where most of the demand is located. By not targeting these market segments, you only reach a small part of your potential audience and therefore let potential customers go elsewhere. The good news is that these strategies are now accessible.
It is possible to develop real and deep customer proximity by being at the heart of their Email Data issues. This doesn't happen in the blink of an eye, it takes a little time and expertise, but it's a real opportunity to make a difference and implement a digital blue ocean strategy. The blue ocean strategy is a business strategy exposed by 2 INSEAD researchers which indicates that the best way to generate growth and profits is to create new demand in an uncontested strategic space. The digital blue ocean strategy is an adaptation of this strategy to the online world. It consists of identifying online market segments in which demand is relatively high and competition is low or moderate. It is obvious that the size of the segments must be compared to the field of activity and the products or services concerned.
Between convenience or everyday consumption products or products requiring a significant investment, the benchmarks and scales are not the same. It is a very analytical approach, which allows not only to map a market and segment it in relation to demand but also to know which segments to favor based on competitive intensity. If the company must position itself for strategic reasons, in a very competitive market, the blue ocean approach will make it possible to identify the best levers to activate. We know in advance what efforts must be made (human, financial, time required) to have a chance of obtaining results and we can know in advance whether a marketing operation has a greater or lesser probability of success. 'get results. Why and how a different digital approach can be a game changer As we saw in this article, French business schools have more or less the same way of approaching their digital presence: strong fundamentals that focus on the brand.
It is possible to develop real and deep customer proximity by being at the heart of their Email Data issues. This doesn't happen in the blink of an eye, it takes a little time and expertise, but it's a real opportunity to make a difference and implement a digital blue ocean strategy. The blue ocean strategy is a business strategy exposed by 2 INSEAD researchers which indicates that the best way to generate growth and profits is to create new demand in an uncontested strategic space. The digital blue ocean strategy is an adaptation of this strategy to the online world. It consists of identifying online market segments in which demand is relatively high and competition is low or moderate. It is obvious that the size of the segments must be compared to the field of activity and the products or services concerned.
Between convenience or everyday consumption products or products requiring a significant investment, the benchmarks and scales are not the same. It is a very analytical approach, which allows not only to map a market and segment it in relation to demand but also to know which segments to favor based on competitive intensity. If the company must position itself for strategic reasons, in a very competitive market, the blue ocean approach will make it possible to identify the best levers to activate. We know in advance what efforts must be made (human, financial, time required) to have a chance of obtaining results and we can know in advance whether a marketing operation has a greater or lesser probability of success. 'get results. Why and how a different digital approach can be a game changer As we saw in this article, French business schools have more or less the same way of approaching their digital presence: strong fundamentals that focus on the brand.